Founder Story 02 · Brand, Community & Pipeline

Founder-led branding: growing a business and community

A physician assistant balancing clinical work with business and community initiatives needed a consistent way to share her expertise and reach a wider audience.

Client details are protected.

$3Kin course sales
353Kimpressions
3.2K+followers added
55meetings booked
2speaking engagements

Client snapshot

Profession
Physician assistant and founder
Focus
Brand visibility, content and community
Channel
LinkedIn
Approach
Content creation, engagement and outreach
Results proof

The work, in the numbers.

23,664 impressions, 371 reactions, 96 comments and 19 reposts.
29,158 impressions, 515 reactions, 25 comments and 12 reposts.
92,657 impressions, 2,596 reactions, 387 comments and 83 reposts.
17,520 impressions, 283 reactions, 59 comments and 10 reposts.
14,517 impressions, 115 reactions, 12 comments and one repost.
13,158 impressions, 193 reactions, 34 comments and six reposts.
353,661 impressions across the displayed 243-day report.
12,752 social engagements, including 720 link engagements from visits to links in all posts.
Two post cards show 17,520 and 14,515 impressions.
Top posts recorded 93K impressions and 3K engagements, 29K impressions and 624 engagements, and 24K impressions and 570 engagements.
13,472 cumulative engagements in the displayed analytics.
4,131 total followers at the end of the displayed reporting period.
1,014 profile viewers in the displayed 90-day period.

My Creative Process

Swipe to see all steps

  1. Get to Know You

    Understand your expertise, priorities, ideal audience and business goals.

  2. Shape Your Positioning

    Define the stories, ideas and messages that help the right people understand what you bring to the table.

  3. Create the Content

    Turn your experience and insights into thoughtful posts that communicate your expertise and perspective.

  4. Build Visibility

    Manage publishing, engage with your audience and maintain a consistent presence.

  5. Start the Right Conversations

    Research prospects, personalize outreach, follow up thoughtfully and coordinate meetings to your calendar.

The work

I shaped her experiences and expertise into consistent LinkedIn content, managed audience engagement, and ran outreach and follow-up.

Client feedback
“

We're killing it. Keep doing what you're doing for the LinkedIn because we're getting a lot of traction.

Physician Assistant, Course Creator & Founder