Founder Story 03 · Audience Growth

Founder branding: growing a professional audience in six weeks

A physician assistant wanted her online presence to better reflect her expertise, interests and ambitions beyond clinical practice.

Client details are protected.

273K+impressions
1,200+followers added
913%follower growth

Client snapshot

Profession
Physician assistant and founder
Focus
Content and organic audience growth
Channel
LinkedIn
Period
Six weeks
Results proof

The work, in the numbers.

LinkedIn analytics show 273,928 impressions across the displayed six-week reporting period.
Discovery analytics show 273,928 impressions and 163,398 members reached.
Two top posts reached 145,075 and 35,268 impressions, with 2,263 and 815 reactions and 150 and 62 comments.
Cumulative analytics recorded 5,924 engagements between November 12 and December 24.
Analytics show 1,246 total followers and 913.1% follower growth compared with the prior 43 days.

My Creative Process

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  1. Get to Know You

    We talk through your journey, expertise, ideas and goals to find the stories only you can tell.

  2. Find Your Angles

    I identify the themes and perspectives that make your experience relevant to the audience you want to reach.

  3. Turn Ideas Into Posts

    I write the posts, strengthen the hooks and shape each story before sending drafts to you for approval.

  4. Show Up Consistently

    I manage the content pipeline, publish on schedule, engage with relevant conversations and use performance insights to guide what comes next.

The work

I created and published content around her professional perspective and interests, establishing a consistent LinkedIn presence and reaching people beyond her existing audience.

Client feedback
“

People at work keep asking me to find out more details about what I'm doing on LinkedIn.

Physician Assistant & Founder